Nico Weiss inside the WEISS manufactory in Windsbach

Est. 2020 — Windsbach · Founder Nico Weiss

Our story

From a garage to a European performance brand.

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Great stories often begin where no one expects them — in a small garage, with a vision far greater than the space itself.

012020The Beginnings

Driven by passion

In 2020, Nico Weiss founded his company with one clear ambition: not merely to modify cars, but to perfect them. With technical insight, the courage to take risks and an unerring instinct for quality, he started with what he did best — software optimisation and bespoke vehicle modifications.

The early months were defined by long nights, little space and a great deal of improvisation. Yet that was precisely the school in which he sharpened his vision. His expertise and his feel for quality spread by word of mouth — and step by step, a one-man project grew into an emerging brand.

The beginning — the small garage where it all started
The beginning — the small garage where it all started
022021Growth with Foresight

Room for more

As demand grew, the garage soon became too small. In 2021 came the next astute move: relocating to a larger barn that offered space for more elaborate conversions and more precise work.

Investments were never made blindly, but strategically — in modern equipment, in knowledge, and in a network of reliable partners. Controlled, healthy growth instead of quick profits. Because only those who live and breathe quality endure.

The next step — the barn offered room for more
The next step — the barn offered room for more
03Specialisation

The courage to be exclusive

While many workshops continued to serve every class of vehicle, Nico Weiss chose a bolder path: specialising in luxury and supercars — above all marques such as Lamborghini.

True excellence only emerges where there is focus. Discerning clients demand absolute perfection. Through uncompromising quality, bespoke solutions and exacting precision, a name was forged in the world of luxury — step by step.

04Windsbach

A statement of progress

With growing success came the next logical decision: the move to Windsbach. Across more than 1,000 square metres, a modern company building took shape, complete with a state-of-the-art workshop — equipped for precision work on cars that demand the very highest standards.

A milestone in both space and enterprise: clear decisions made at exactly the right moment.

The WEISS Automotive headquarters in Windsbach
The WEISS Automotive headquarters in Windsbach
05Quality as a Guiding Principle

Uncompromising. Across Europe.

Over the years, it was not only the company that grew, but its standards. Nico Weiss deliberately parted ways with partners whose understanding of quality fell short of his own, building instead a network of hand-picked specialists.

Today the company operates across Europe — with collection and delivery service, meticulous coordination, and the conviction that every car deserves to be treated as an individual masterpiece.

062026Our Own Brand

The step towards the WEISS brand

In early 2026, WEISS Automotive GmbH was founded — a defining milestone on the journey from specialist vehicle refiner to independent performance brand. For the first time, WEISS now also offers new cars for purchase: individually refined, technically and visually optimised, and bearing the WEISS name.

Clients receive not merely an exclusively configured car, but comprehensive, ongoing care — personal consultation, dedicated vehicle support, a warranty on every new car and tailor-made service programmes.

07Expansion & Innovation

Room for the future

In parallel with the founding, technical development was pursued with rigour. The development of proprietary vehicle components and bespoke performance solutions took on ever greater significance. An extension of around 350 square metres created new space for:

  • Research & Development
  • Component & Product Development
  • Service & Warranty Handling
  • Exclusive Vehicle Conversions
  • Technical Innovations & Special Projects
WEISS Automotive — headquarters in Windsbach
WEISS Automotive — headquarters in Windsbach

The journey continues

Not merely modifying cars — perfecting them.

What began in a small garage in 2020 is today a growing company with a European reach. The story of WEISS is still being written — every day, with every car.

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